Online Marketing & Internet Marketing

Online Marketing & Internet Marketing
The Most Important Factor In Owning A Website - Being Found!Is your website being found in the search engines? Are you getting thousands of visitors to your website each month? If the answer is no, then there is
something wrong with your online marketing strategy.

Online Marketing/Internet Marketing, What Is It? Online marketing is a blanket term that covers almost all of the ways to advertise on the Internet. The most common online marketing strategy is pay per
click(PPC) advertising.

Google show their paid advertising links on the right side of the results page under the "sponsored listings" section. These links are
mini-adverts that are paid for by an advertiser on a per click basis. Using PPC is a great way to deliver many thousands of visitors to your website and is
only limited by your budget.

Having an online marketing strategy that uses pay per click is the single most widely used form of Internet advertising available. The technology that
delivers these adverts on Google is called AdWords. Adwords allows advertisers to focus and target potential visitors based upon the search phrases.

The biggest advantage this online marketing method has over every other form of advertising is that it allows businesses to present products and/or services
to searchers on Google through relevant adverts.

Example; If you type "online marketing" into Google, then the results returned on both the left side organic results and the adverts on the right side will be
closely related to that search keyword term. It is because of this targeting capability that online marketing campaigns offer a very strong method to target
potential customers using the power of the search engines.

How Can Online Marketing Benefit You?
Utilising the power of these adverts has the potential to deliver vast numbers of visitors to your website. Apart from the ability to deliver vast numbers of
visitors online marketing also delivers highly qualified, relevant and engaged visitors to your website, who are actively looking for products or services like
yours. An online marketing campaign that focusses on pay per click, will deliver fast and measurable results providing a way to monitor your return on
investment.

This provides something that most traditional forms of advertising cannot provide, 100% accountability through results. It is precisely this that
makes it a popular way to market online.

Online marketing gives immediate results by listing your website on the right side of the results page, whereas comparable positions in the organic search
results may take years to achieve, or may never come at all. It also means that you can see the immediate affect and the return on your investment.